Multi-channel marketing and communications

Emails: Enrollment Campaign

• Warming: English
• Warming: Spanish
• OE: English
• OE: Spanish

Emails: Engagement Campaign

Sent monthly to nearly 300,000 members, the emails in this campaign averaged a 58% open rate and 16% click-through.

• Feb. Member Emails
• March Member Emails
• April Member Emails
• July Member Emails

Blog
Posts

• Choosing Insurance for Diabetes Coverage
• Health Insurance Out-of-Pocket Max
• Breast Cancer Update
• Prostate Cancer Drug
• Heart of Care
• Medical Technology
• Flu Vaccines
• Annual Wellness Visits
• Managing Mental Health with Medicare
  
• A “Pink Tax” in Oncology?
• Hepatitis C Medication
• Heart Health
• New Pathways for Treating MPNs

White Papers, Guides, and More

• Specialty Pharmacy E-Book
• Medication Adherence White Paper
• Improve Your Practice with KPIs White Paper
• Hepatitis C Treatments White Paper
• Compliance Management in the Clinical Lab White Paper
• Hospital EMR Integration Case Study
• Readmissions
  Case Study
• Annual Wellness Visits Case Study
• Age-in-Place Home Improvements Guide
• Telephone Fraud Guide
• Alzheimer’s Editorial
• Fundraising Campaign Booklet

Other
Content

• Landing Page
• Landing Page
• Success Story
• Infographic
• OTC Test Kit Flyer
• Social Media Post
• Social Media Post and Video
• FAQs
• Linkedin Recruiting Post
• Linkedin Announcement
• Promotional Mailer with Gift
• Independent Living Cost Comparison
• SaaS Application Sell Sheet
• SaaS Application Promo Mailer
• News Release
• Pledge Drive Brochure
• Digital Magazine Article
• Digital Magazine Article